Blog

Still struggling with ranking on Google?

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  Posted on : February 5, 2014 by Ashwani Kumar

  Look at the technology trends today and you’d see that marketers’ primary focus is to keep the customer happy. This holds true all the more for Google, constantly emphasizing on positive user experience with its Panda, Penguin and Hummingbird updates. And that’s where your on-page SEO strategy comes into action. On-Page SEO encapsulates all the … Continue reading Still struggling with ranking on Google? →

  
  

Google Authorship with G+

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  Posted on : January 22, 2014 by Ashwani Kumar

  Google Authorship is a great leap forward in Google’s history in trying to promote genuine content. All you need  is a G+ profile and Google automatically links all your content to it as long as you add your Authorship tag to every piece of published content, making you the authority for the type of content you publish.  … Continue reading Google Authorship with G+ →

  
  

What’s Your Content Marketing Strategy?

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  Posted on : January 17, 2014 by Ashwani Kumar

  More and more business websites turn to videos and pictures to demonstrate their services, as the need for Content Marketing grows. The objective of content marketing is to ensure the internet is flooded with relevant and good quality content or media so there’s sufficient information about your business and services. The content can be in … Continue reading What’s Your Content Marketing Strategy? →

  
  

The Right Keywords

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  Posted on : January 16, 2014 by Ashwani Kumar

          Keywords are phrases or terms people use to search on the internet. Using keywords effectively in your website’s content, makes it easier for people to find you via search engines.         Finding the Right Keywords   Try answering a few simple questions to find the most appropriate keywords … Continue reading The Right Keywords →

  
  

Still Can’t Decide, SEO or PPC ?

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  Posted on : December 13, 2013 by Ashwani Kumar

  Meaning   SEO stands for Search Engine Optimization where the website is optimized in a manner to increase traffic based on organic search results for specific keywords.   PPC stands for Pay per Click where the website is listed on the ads of Search Results and as the name suggests, you pay for every click … Continue reading Still Can’t Decide, SEO or PPC ? →