How often have you felt like buying something from a website just because it offered exactly what you were looking for? Landing page is where the user gets directed to after clicking on your ad or when searching for your website. It’s essentially the first impression that a visitor, who eventually could turn out … Continue reading Landing Page Dynamics
Email marketing is a cost-effective online marketing solution to engage your customers by informing them about new deals, promotions and company news. It’s a great way to keep in touch with your customers and promote your business. Here’s how to create an effective email marketing campaign. Comprehensive Email Marketing Tool First … Continue reading Stay connected to customers the email way
If you need top-ranking and qualified leads fast, then Pay Per Click is the way to go. It allows you to pay search engines to place your website at the top of search results, giving your site the visibility it needs to attract more traffic and ultimately, increase your conversion rate. If you’re not … Continue reading Do I Need a Google Adword Specialist?
The Hummingbird Update Was Siri on the iPhone 4S released ahead of its time? Sure, considering Google wasn’t very efficient at dealing with conversational queries until it recently introduce a new algorithm , called the “Hummingbird” which now helps Google handle long tail search queries better than ever. So if you’re wondering if you … Continue reading Get Conversational with Google
Until recently, every organization focused on sourcing & gathering data, analyzing data and managing data. Gradually, organizations found themselves sitting on data mines, unable to interpret anything especially from a customer’s perspective. With the boom of social media, it’s suddenly all about user generated content, as it reaches out directly to the existing as well … Continue reading The Social Media Marketing Buzz
A survey by Morgan Research recently revealed that the number of consumers in Australia, shopping online has crossed the benchmark of 50%. Roy Morgan Research chief executive officer Michele Levine says “There is a role for traditional retailers to exist alongside online shopping, but that the retail sector will need to adjust. Those retailers who … Continue reading Do I Need a Website for my Local Business?