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Category: SEO

    Landing Page Dynamics

  • Landing Page

    Posted on : March 4, 2014 by

    How often have you felt like buying something from a website just because it offered exactly what you were looking for?   Landing page is where the user gets directed to after clicking on your ad or when searching for your website. It’s essentially the first impression that a visitor, who eventually could turn out … Continue reading Landing Page Dynamics


    Still struggling with ranking on Google?

  • SEO Strategy

    Posted on : February 5, 2014 by

    Look at the technology trends today and you’d see that marketers’ primary focus is to keep the customer happy. This holds true all the more for Google, constantly emphasizing on positive user experience with its Panda, Penguin and Hummingbird updates. And that’s where your on-page SEO strategy comes into action. On-Page SEO encapsulates all the … Continue reading Still struggling with ranking on Google?


    Google Authorship with G+

  • Google-Authorship

    Posted on : January 22, 2014 by

    Google Authorship is a great leap forward in Google’s history in trying to promote genuine content. All you need  is a G+ profile and Google automatically links all your content to it as long as you add your Authorship tag to every piece of published content, making you the authority for the type of content you publish.  … Continue reading Google Authorship with G+


    The Right Keywords

  • keywords

    Posted on : January 16, 2014 by

            Keywords are phrases or terms people use to search on the internet. Using keywords effectively in your website’s content, makes it easier for people to find you via search engines.         Finding the Right Keywords   Try answering a few simple questions to find the most appropriate keywords … Continue reading The Right Keywords


    Get Conversational with Google

  • GoogleHummingbird-e1387291361873

    Posted on : January 16, 2014 by

    The Hummingbird Update   Was Siri on the iPhone 4S released ahead of its time? Sure, considering Google wasn’t very efficient at dealing with conversational queries until it recently introduce a new algorithm , called the “Hummingbird” which now helps Google handle long tail search queries better than ever.  So if you’re wondering if you … Continue reading Get Conversational with Google


    The Social Media Marketing Buzz

  • Facebook-Like-Icon

    Posted on : December 16, 2013 by

    Until recently, every organization focused on sourcing & gathering data, analyzing data and managing data. Gradually, organizations found themselves sitting on data mines, unable to interpret anything especially from a customer’s perspective. With the boom of social media, it’s suddenly all about user generated content, as it reaches out directly to the existing as well … Continue reading The Social Media Marketing Buzz


    Still Can’t Decide, SEO or PPC ?

  • seo-and-ppc

    Posted on : December 13, 2013 by

    Meaning   SEO stands for Search Engine Optimization where the website is optimized in a manner to increase traffic based on organic search results for specific keywords.   PPC stands for Pay per Click where the website is listed on the ads of Search Results and as the name suggests, you pay for every click … Continue reading Still Can’t Decide, SEO or PPC ?


    Importance of Website Innovation

  • Light bulb and gears. Perpetuum mobile idea concept.

    Posted on : December 12, 2013 by

    We humans have been learning to innovate since time immemorial. We have innovated and seen, the first telegraph, the first light bulb, the first car, the first plane, the first of so many things that have now become indispensable in our lives. Innovation has always been there with us, then why has it become so … Continue reading Importance of Website Innovation