Are your customers acting the way you would like them to on your website? Are they clicking on the desired links, enquiring about or ordering for your products or services? Even the best of business copies may not have the desired effect on your revenue and sales figures if you do not have effective … Continue reading Crafting effective Call to action phrases
How often have you felt like buying something from a website just because it offered exactly what you were looking for? Landing page is where the user gets directed to after clicking on your ad or when searching for your website. It’s essentially the first impression that a visitor, who eventually could turn out … Continue reading Landing Page Dynamics
Look at the technology trends today and you’d see that marketers’ primary focus is to keep the customer happy. This holds true all the more for Google, constantly emphasizing on positive user experience with its Panda, Penguin and Hummingbird updates. And that’s where your on-page SEO strategy comes into action. On-Page SEO encapsulates all the … Continue reading Still struggling with ranking on Google?
Google Authorship is a great leap forward in Google’s history in trying to promote genuine content. All you need is a G+ profile and Google automatically links all your content to it as long as you add your Authorship tag to every piece of published content, making you the authority for the type of content you publish. … Continue reading Google Authorship with G+
Keywords are phrases or terms people use to search on the internet. Using keywords effectively in your website’s content, makes it easier for people to find you via search engines. Finding the Right Keywords Try answering a few simple questions to find the most appropriate keywords … Continue reading The Right Keywords
The Hummingbird Update Was Siri on the iPhone 4S released ahead of its time? Sure, considering Google wasn’t very efficient at dealing with conversational queries until it recently introduce a new algorithm , called the “Hummingbird” which now helps Google handle long tail search queries better than ever. So if you’re wondering if you … Continue reading Get Conversational with Google
Until recently, every organization focused on sourcing & gathering data, analyzing data and managing data. Gradually, organizations found themselves sitting on data mines, unable to interpret anything especially from a customer’s perspective. With the boom of social media, it’s suddenly all about user generated content, as it reaches out directly to the existing as well … Continue reading The Social Media Marketing Buzz
Meaning SEO stands for Search Engine Optimization where the website is optimized in a manner to increase traffic based on organic search results for specific keywords. PPC stands for Pay per Click where the website is listed on the ads of Search Results and as the name suggests, you pay for every click … Continue reading Still Can’t Decide, SEO or PPC ?
We humans have been learning to innovate since time immemorial. We have innovated and seen, the first telegraph, the first light bulb, the first car, the first plane, the first of so many things that have now become indispensable in our lives. Innovation has always been there with us, then why has it become so … Continue reading Importance of Website Innovation