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Category: Pay Per Click

    Why does your business need PPC?

  • seo-ranking

    Posted on : May 9, 2014 by

    Why is PPC an important part of your online marketing strategy?   Are you looking to drive targeted traffic to your website without waiting for too long? Do you have a well- designed website but are unhappy as it does not appear on the first page of Google Search results. PPC or Pay Per Click … Continue reading Why does your business need PPC?


    Creating Effective PPC campaigns

  • Financial and business documents on the table

    Posted on : May 6, 2014 by

    Pay Per Click advertising or PPC is a quick way to get quality traffic to your website. With PPC, you can target users who are actually searching for similar products and services improving the chances of conversions significantly. To top it all, you are charged only for the clicks that your ad receives and you … Continue reading Creating Effective PPC campaigns


    The Right Keywords

  • keywords

    Posted on : January 16, 2014 by

            Keywords are phrases or terms people use to search on the internet. Using keywords effectively in your website’s content, makes it easier for people to find you via search engines.         Finding the Right Keywords   Try answering a few simple questions to find the most appropriate keywords … Continue reading The Right Keywords


    Still Can’t Decide, SEO or PPC ?

  • seo-and-ppc

    Posted on : December 13, 2013 by

    Meaning   SEO stands for Search Engine Optimization where the website is optimized in a manner to increase traffic based on organic search results for specific keywords.   PPC stands for Pay per Click where the website is listed on the ads of Search Results and as the name suggests, you pay for every click … Continue reading Still Can’t Decide, SEO or PPC ?


    Importance of Website Innovation

  • Light bulb and gears. Perpetuum mobile idea concept.

    Posted on : December 12, 2013 by

    We humans have been learning to innovate since time immemorial. We have innovated and seen, the first telegraph, the first light bulb, the first car, the first plane, the first of so many things that have now become indispensable in our lives. Innovation has always been there with us, then why has it become so … Continue reading Importance of Website Innovation