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Category: Online Marketing

    Creating Effective PPC campaigns

  • Financial and business documents on the table

    Posted on : May 6, 2014 by

    Pay Per Click advertising or PPC is a quick way to get quality traffic to your website. With PPC, you can target users who are actually searching for similar products and services improving the chances of conversions significantly. To top it all, you are charged only for the clicks that your ad receives and you … Continue reading Creating Effective PPC campaigns


    Do I need to blog for my business?

  • blog

    Posted on : April 15, 2014 by

    Blogging: An integral part of online marketing    With more than 60% of customers agreeing that their perception and buying patterns are influenced by the blogs a business has, business blogging is getting popular by the day.  Blogging as a marketing tactic helps in driving traffic to your website and also converts that traffic into … Continue reading Do I need to blog for my business?


    Landing Page Dynamics

  • Landing Page

    Posted on : March 4, 2014 by

    How often have you felt like buying something from a website just because it offered exactly what you were looking for?   Landing page is where the user gets directed to after clicking on your ad or when searching for your website. It’s essentially the first impression that a visitor, who eventually could turn out … Continue reading Landing Page Dynamics


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