It’s true that social media is getting bigger by the day with people spending considerable amount of their online browsing time on networking sites. As a business, it is crucial that you have a proper social media strategy to lure and engage your target customers and promote your online business. What you need to … Continue reading Creating a strong online presence with an effective Social Media marketing strategy
Here is a look at some of the trends that will dominate 2014. Social Media Google relies a lot on what actual people are saying about your business and its products or services. Today, more and more brands are taking on to social media as a quick way to get their website content … Continue reading SEO Trends 2014: All about offering a great customer experience!
Keeping with the world that has gone mobile… Mobile browsing is on the rise. People tend to surf more on mobile than on their systems. Mobile commerce now accounts for around 23% of online sales highlighting the growing need for mobile optimisation. Optimizing your mobile website will help you in driving more qualified traffic, … Continue reading Why mobile website optimisation is important today?
Pay Per Click advertising or PPC is a quick way to get quality traffic to your website. With PPC, you can target users who are actually searching for similar products and services improving the chances of conversions significantly. To top it all, you are charged only for the clicks that your ad receives and you … Continue reading Creating Effective PPC campaigns
Monetizing your business with effective lead generation Lead generation is an important aspect of business strategy. To drive sales and boost revenues, you need customers and finding new customers is not an easy job. As a smart marketer, you need effective strategizing and planning to capture potential leads, so that they can be converted … Continue reading How to generate leads for your business?
Google+ has been around for more than two and a half years now but was not adopted by many online businesses right at the start. Although, Google’s social networking platform showed a slow acceptance rate, the good news is that the wave is catching up with more than 540 million active users by the end … Continue reading Google+ for businesses: Getting popular by the day
Remarketing: Win over lost prospects with relevant, retargeted ads. What is Remarketing? Remarketing or retargeting is a way to bring back customers or prospects who visited your website without converting. Visitors often come to a website looking for a product or service while browsing but leave without making a purchase or sign up. … Continue reading Close your lost business deal with Google Remarketing
Blogging: An integral part of online marketing With more than 60% of customers agreeing that their perception and buying patterns are influenced by the blogs a business has, business blogging is getting popular by the day. Blogging as a marketing tactic helps in driving traffic to your website and also converts that traffic into … Continue reading Do I need to blog for my business?
Long lasting customer relations that go beyond sales. Brand engagement is creating involvement or drawing the attention of your customers and prospects towards your brand. It is important that you deliver something that will interest your customers and motivate them to spare their valuable time to engage with your brand. Let’s have a look … Continue reading Advocate and Influence with Brand Engagement
How often have you felt like buying something from a website just because it offered exactly what you were looking for? Landing page is where the user gets directed to after clicking on your ad or when searching for your website. It’s essentially the first impression that a visitor, who eventually could turn out … Continue reading Landing Page Dynamics